The success in SEO for a website requires you to gather data and then use it to make an informed decision regarding the future of the SEO campaign. The data is gathered through Google Analytics and Google Search Console which then helps in documenting and reporting the progress of the SEO campaign. Monthly reporting and analysis for the SEO campaign progress is valuable as it helps SEO teams and clients make an informed decision regarding the changes, they need to make to enhance the impact of the SEO efforts.